Perfect product design serves people’s needs and creates added value.
The product stimulates and fulfils the expectations of the consumer, and surprises them with unexpected usefulness and self-explanatory handling. Design makes use of resources in a way that makes sense and is forward-looking, as well as optimising production methods and generating commercial success. It demonstrates brand identity and develops brand loyalty. The design of a product sets the trends for the future and is unique. Its aesthetic qualities fascinate the consumer and leave a lasting impression. People admire the product and want to acquire it for themselves.